Rules of Design (EMOTION)

 

RULES OF DESIGN 

     (EMOTION)

RHYTHM ::

Rhythm: Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement.

                  Rhythm design 

SIMPLICITY 

Simplicity : stripping an interface, product, or communication down to only its most essential elements.

ABSTRACT 

Abstract : art that does not attempt to represent an accurate depiction of a visual reality but instead uses shapes, colours, forms and gestural marks to achieve its effect.

UNITY 

Unity: unity is the principle that pulls together all the other elements of the design.

Unity design

BALANCE 

Balance: arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas.